Persistently

Relentlessly

Endlessly

JOYFUL

“With over 20 years as a senior music business executive, I walked away as a Senior Vice President with a deep understanding of the toll it takes to be a black woman in the upper echelons of entertainment. As I achieved unmatched success, I also experienced bias, burnout, and a loss of passion. My dedication to helping artists and executives realize their potential remained unwavering.”
— Lisa Cambridge-Mitchell, Founder

IF NOT NOW, WHEN?

Meet our Founder

Lisa Cambridge-Mitchell

Since 2016, when clients feel stuck, frustrated, or discouraged, Lisa has offered guidance to overcome stress and develop strategies for success, fulfillment, and growth.

Our clients, primarily from media, tech, and music backgrounds, exhibit shared traits: visionaries and high-performing individuals, yet often feel underutilized and stagnant, yearning for growth.

If you're prepared to confront change head-on and embrace change for both personal and professional advancement, We are here to guide you. Breaking through the imaginary fourth wall of limitation is a pivotal moment symbolizing genuine connection, authenticity, and engagement.

Persist in Joy is committed to shattering limitations, nurturing genuine connections, and empowering individuals to accelerate their leadership potential.

Spending time with these incredible women was empowering. I have never been more inspired! (Pulitzer Prize Winning Journalist Nikole Hannah-Jones, Gallery Curator Valerie Frances, Four-time James Beard Award Winner, - including Lifetime Achievement -
Customizing workshops and programs for my clients allows me to zero in on individual needs. Organizations become more effective when they reconnect with their purpose and values.
Helping program Juneteenth enrichment in the historic community of Oak Bluffs in Martha's Vineyard has been an honor and act of love.
Musical powerhouse Usher is a visionary with a great team behind him. He always sees what he wants and goes for it.
I love sharing my knowledge with future generations on and off the stage!
When your working toward uplifting a culture, the work is meaningful and often a lot of fun!
A great conversation about social impact in the music business at MONDO. There are so many artists and executives out there doing great purpose-driven work! WHY HUNGER is an amazing organization working to end hunger and poverty by connecting people
Miguel is the kindest, most daring, talented soul! We have shared so many milestones. He understands how important it is to evolve.
I love this woman! Tanya Wright's career spans from The Cosby Show to Orange Is The New Black and more! An actress, writer, producer, entrepreneur and educator! She is taking on self worth and empowerment through her Big Hair Harriette movement.
Charlie Wilson... AKA Uncle Charlie and his wife are the most loving and generous people. His manager, Michael Paran, is a tough advocate for his artists! He is a lesson in vision and execution.
This team built the foundation for Mary J. Blige, Jodeci, Heavy D. & The Boyz and others. RIP Andre Harrell. He changed so many people's lives by believing in them.
BET Awards Red Carpet shenanigans! Award shows are meant to be sexy. They are also hard work and take serious teamwork
Jermaine is brilliant. Even though he has sold hundreds of millions of records, he reinvents himself over and over again by always supporting artists.
Working with Andre and Big Boi was amazing. They graduated from high school the same month we started working together. Their willingness to take creative risks and work hard is unmatched! You can map their influence on music over the last 25 years.
When you have access, you have options!